OTT Device Reach is Essential to Critical Mass

PHXX is an advocate of device development in order to drive market penetration. Application availability is absolutely critical to the adoption of any OTT service, whether it’s Live Streaming or OnDemand. Netflix CEO Reed Hastings recently reported that their application has reached more than 800 devices, and their proliferation into new devices and platforms is constantly expanding.

Consumer adoption of a video service really comes down to ease of access and quality of content. If the content isn’t readily available on the device the user is currently using, the consumer is less likely to adopt the service.

At PHXX, we ensure that top shelf content is properly protected. We also focus significant research and development resources towards supporting as many platforms as possible. This ensures maximum service penetration with the best quality user experience and content security

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