MBC Selects PHXX as OTT Platform Partner for Shahid.net

Dubai, UAE – (September 6, 2012) – PHXX, a platform development company with expertise in over-the-top video, new media and gaming, has partnered with MBC to deploy the Reach OTT platform on Shahid.net, which will distribute Arab content and services to millions though the web portal and iPad application.

The partnership will test the platform’s capabilities as the extremely popular Shahid.net video-on-demand portal and devices begin migrating services to the Reach OTT Platform in the fourth quarter of 2012.

“We are excited to be selected by MBC Group as their OTT platform partner,” said PHXX President and CEO Shane Robinett. “This partnership will enable us to create new products and services using the OTT platform on a variety of different multi-screen devices.”

Shahid.net, part of MBC Group, is the largest free video-on-demand portal in the Arab world, allowing viewers to access most of the region’s top TV shows and series. By leveraging the Reach OTT platform, MBC Group can provide new premium video services to the millions of dedicated users that access Shahid.net every month.

This is not the first time PHXX and MBC Group have collaborated. Last year, PHXX developed the infrastructure to launch the new Shahid.net web portal in three months prior to Ramadan 2011. The web portal generated more than 43 million page views to more than 2.7 million individuals in 193 countries during just the month of August – the height of Ramadan. The portal popularity extended well beyond the host county – with Saudi Arabia, the United Kingdom, the US and Canada being top destinations.

Shane Robinett of PHXX will be attending the IBC 2012 conference this week in Amsterdam and will be available for interviews on September 9 and 10. To schedule a meeting, please email sales@phxx.com or call +1.888.558.2921.

About PHXX
PHXX is a Central Florida-based platform development firm with a specific focus on advanced media delivery solutions. PHXX has been a successful enterprise since 2004 and has continued to expand and update their role in the media and technology markets. PHXX’s main interests are focused on the successful deployment of video-on-demand (VOD) and over-the-topology (OTT) solutions, media portal production and management, and online gaming portal services. These services, utilized as both a package or as one unique solution, are assisting telecommunication companies, among other industries, around the globe. For more information about PHXX visit http://www.phxx.com, follow us on Twitter at @PHXX.

About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group’s 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.shahid.net, the first free VOD portal in the Arab world.